Quality for Individuals who require Long-Term Support is a group of healthcare professionals with a variety of backgrounds coming together to research long-term care.
The primary problem we faced was that everyone was coming from different organizations. It was important to create something that demonstrated the coming together of all these people, which was challenging.
After many iterations, we finally arrived the one! The entire team was on board, therefore I began developing the brand guidelines.
Since one of the major participants' brand colour is red, we stuck with it for this one. We also wanted to stay away from blue since health care is often associated with this colour.
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Canadian Geographic 10 000 Changes