The primary problem we faced was that everyone was coming from different organizations. It was important to create something that demonstrated the coming together of all these people, which was challenging.



I began exploring different concepts: the letter ‘Q’ seemed like one idea, then the coming together of various shapes creating one image. None of them were really working for me. When I presented these, we identified that the important ideas to convey were: coming together and the journey of patient's life. All very big level concepts that needed to be illustrated.

After a few more iterations of logos I didn’t like, I decided to message a friend for advice. I explained to him my story and what I was trying to do. That’s when he said “Why don’t you try shapes that are weaved together?”

After many iterations, we finally arrived the one! The entire team was on board, therefore I began developing the brand guidelines.

Since one of the major participants' brand colour is red, we stuck with it for this one. We also wanted to stay away from blue since health care is often associated with this colour.

I prepared the branding guidelines to share with the team for future use!