A freelance client approached me needing help with brand and web design. After discussing his company and vision, I proposed & developed a full brand package including logo, social media assets, branding guidelines and website mockups.
Company
Freelance
Client
Youthfully
Date
April 2021 - August 2021
Tags
Logo Design | Branding Guildelines | Web Design
Youthfully's logo represents the full-student coaching approach they provide, meaning they help students in all aspects of their life! The logo is availabl in many different colours and variations to ensure there is a solution for every situation!
Shapes are used throughout the materials as visual elements that help visually identify the brand. Using these shapes, I created 2 different patterns that are available for use.
The branding guidelines provide guidance on every aspect of the brand: logo usage, colours, fonts and typography hierarchy, visuals elements, photography and applications!
When discussing website goals with the client, they mentioned the importance of appealing to both student and parent audiences. We opted for a fun and clean look, using the different shapes and authentic photography defined in the guidelines. Once the designs were approved, I prepared all the files to be handed off to the developer
