Project Scope
— Logo Animation
— Brochures
— Social Media Graphics
— Merch
— Print Colateral
— Presentation Templates
A collection of work for uOttawa's Open Minds. Brighter Futures. Campaign.
The foundation of the brand is built around the logo, with the letter "O" being used creatively to craft engaging designs.
The National Viewbook is uOttawa's flagship publication, showcasing student life, faculties, and program details. My role was to incorporate the new brand concept into a lively, engaging layout, designed with our young audience in mind.
Several additional tools were created to complement the viewbook. Below are a few examples of these designs, which are primarily used by recruitment agents during visits to prospective students.
Putting the brand in motion was key for the campaign. I produced a variety of engaging videos and advertisements tailored for different media platforms.
I developed merchandise aimed at helping prospective students feel a sense of belonging, while ensuring it stayed aligned with the institutional brand and current trends.
