High Desert Sonnets

The client had spent 1 month in the New Mexico desert writing sonnets. When he came home, he approached Simple Story to help with the creation of videos and branding for the project to eventually share his work and story with family and friends.


Simple Story


November 2019 - February 2020


Event Branding | Web Design

Event Posters

The team decided to create two event posters. The first design features the desert within the silhouette of the poet, keeping in mind the warm and rugged style. The second focuses on an important area for the poet: the bench he would frequent every morning during his journey.

An illustrated poster with a desert framed by the silhouette of a man wearing a cowboy hat.
An illustrated poster of a bench on a clif in the desert.


Here’s a look at the playbill I designed for the evening. Each page features artwork from the sonnet’s video. Having the titles and backgrounds treated similarly created a consistent feel throughout despite the different art styles.

An example page of the playbill as well as the cover featuring the silhouette poster.
A collection of the pages in the playbill, each completed with the sonnet itself and a creative background to represent the video.


Once the event was over, the client wanted guests to be able to have access to the videos and poetry. Therefore, I designed this website which included all of the pieces and their backstory for guests to revisit anytime.

Image of the home page of the website listing the sonnets.

It was amazing to see the designs in the wild that night at the National Arts Centre! I also had the opportunity to design the illustrations for a few of the sonnet videos. Stay tuned for my favourite’s case study!

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